Learn To Create Stunning Paintings With Wavism
Unlock the painting style featured in Vogue and learn it step by step — from first sketch to final flourish with Katie McGowan.


Welcome To Wavism
Hey, I’m Katie McGowan and I’m so glad you’re here. I know how overwhelming it can feel to find your own visual voice. It took years before I landed on something that felt truly mine: Wavism. 
Along the way, I learned how important it is to keep experimenting and trying new techniques. Born from gestural ink lines and expressive motion, Wavism is now defined by sweeping brushstrokes, layered textures, and colour-driven rhythm.
This course brings together the techniques that shaped my career and answers the questions I’m asked most — how I paint, where I start, and the tools I use. I created it with Arteway to share my full process and give you the foundations of Wavism as a springboard for your own expressive language.
I can’t wait to share it with you. Let’s paint Wavism together.


Uncover Katie’s Secrets Behind Her Paintings Featured In Vogue
In this course, filmed in her London studio, Katie opens up her full process: from preparing the canvas and sketching, to building a composition, developing a colour palette, applying anchor brushstrokes, painting skin and water, layering oils for texture — all the way through to those final flourishes.
You’ll see step-by-step how she works — and how you can take these foundations and shape them into something special of your own. 
Real-time demonstrations, voiceover commentary, downloadable resources, and bonus content included.
Let Wavism Move You




What People Say About Katie’s Classes

Here’s What You’ll Learn

How to prepare a canvas with a tonal base layer
How to sketch figures with rhythm and structure
Choosing a limited color palette — and why it creates more freedom
Working with oil paint: drying, layering, texture (acrylics also work)
How to paint signature wavy brushstrokes that anchor your piece
How to paint skin and water with simplified forms and elegance
Essential tools and materials Katie uses — and how you can adapt them
How to shape compositions using light/dark and warm/cool contrasts
The exact order Katie follows to bring a painting to life
About The Artist
Katie McGowan is a contemporary artist based in London and the founder of Wavism. After rediscovering painting in adulthood, Katie began developing her own visual language, one that quickly set her apart. What started as small experiments soon evolved into a signature style that is quickly gaining attention.
Since then, her rise has been remarkable. Katie has hosted solo exhibitions, attracted collectors around the world, grown a fast-expanding Instagram audience, and seen her work featured in publications like Vogue and Business Insider.
In Painting Wavism, she opens the doors to her studio to share the techniques behind her process. Wavism is more than a style, it’s a movement. The journey has only just begun - and you’re invited to be part of it.


The Next Move In Your Art
Whether you are just starting to paint, or you're looking for new techniques and inspiration - this course will give you the complete foundations of Wavism to make something special. Instead of trying to figure it all out on your own...
Imagine:
- The excitement of bringing waves into your art 
- Learning Katie's exact step-by-step process 
- Unlocking the secrets behind her success 
- Brining your paintings to life with wavism 
- Sharing new work that feels uniquely yours 
- No more wasted art supplies 
- No more feeling lost or uninspired 
- No more wondering if you’re doing it “right” 
Just you, painting with movement, emotion, and freedom. The way it's supposed to be.
Your Journey Through Wavism
Course Overview – 9 Easy-to-Follow Modules

Step 1:
Welcome & Introduction
Meet Katie, her story, and what you’ll explore in this course.

Step 2:
Katie’s Creative Approach
Get to know Katie and her story. Learn how intuition, emotion, and movement shape her artistic decisions.

Step 3:
Tools & Materials
Understand the essential materials Katie uses and suggests — and how you can adapt them.

Step 4:
Preparing the Canvas
Learn how Katie uses a loose acrylic underpainting to create a tonal base and set the energy for the painting, ensuring there are no white patches that creep through later.

Step 5:
Sketching with Structure
Watch Katie sketch an entire figure from reference, following her process for laying out proportion, rhythm, and structure. Reference provided so you can follow along.

Step 6:
Colour, Oils & First Waves
Build a limited colour palette, and apply the first waves with sweeping brushstrokes in oil to anchor the painting. Katie also reveals her special secret sauce for oil paintings.

Step 7:
Building Form: Skin, Water & Expression
Learn how Katie meticulously builds up the painting, including her techniques for expressive figures, flowing water, fabric, skin tones, hair, texture and powerful colour combinations.

Step 8:
A Painting in Motion
Watch Katie complete a full piece over a series of weeks from start to finish, with commentary on key decisions and progress along the way.

Step 9:
Summary & Creative Next Steps
Wrap-up the journey and explore how to carry this process into your own style.

Here’s What’s Inside
Instant & Unlimited Lifetime Access

Over 4.5 hours of video lessons
Lifetime access, materials list
Bonus modules
Private community + Q&A with Katie
Join Painting Wavism Today
Normal Price: $257
Now 40% OFF
Today’s Special Price:
$147

100% Satisfaction Guaranteed
Special Offer Ends In:

FREE! Bonuses ($100 value)
Included with every order

Studio Tour
Get an intimate look into Katie’s light-filled workspace, including her setup and routine.

Mistakes I Made
Katie shares what she’s learned from setbacks and what she’d do differently.

How I Stay Inspired
Find out how she moves through creative blocks and reconnects with purpose.

Guarantee
We’re confident you’ll love this course. But if for any reason it’s not what you expected, we offer a 30-day refund—no questions asked.
Elevate Your Art And Save


FAQ
Katie uses oils for their flow and texture, but you can follow along with acrylics if that’s what you have.
Yes. Inside the course modules you can leave comments and Katie will personally respond, giving you direct feedback and guidance.
Katie provides a complete materials list inside the course.
Katie keeps her toolkit simple and shares a full list inside the course, along with brand suggestions and affordable alternatives. Here’s an overview so you can get ready:
Surface: Pre-stretched canvas or canvas board (Katie usually works on medium–large sizes, but any size you like will work).
Underpainting: A few acrylic paints (Katie uses these to create a loose tonal base).
Main painting medium: Oil paints – Katie demonstrates with a limited palette of warm and cool primaries plus white. (You can follow along in acrylics if you prefer)
Mediums: Refined linseed oil for mixing and creating flow.
Sketching tools: A soft pencil and eraser for initial layout.
Brushes: A small selection of flat and round brushes in various sizes, plus a palette knife for mixing and texture.
Extras: Palette for mixing colour, a jar for cleaning brushes, and rags or paper towels.
Katie also explains how to substitute materials if you’re starting from scratch or working on a budget.
Whether you paint in oil or acrylic, you’ll have everything you need to follow her process step-by-step.
No drawing experience is needed. Katie demonstrates how to sketch a figure from a reference image and shares her favourite tips for getting proportions right. If you’re brand new, you can even start with a projector or tracing paper—this is exactly how Katie began, and many professional artists still do the same.
All levels are welcome. Katie designed Painting Wavism so both beginners and experienced painters can gain something valuable:
If you’re a beginner:
- No experience needed. You can jump in from zero.
- Step-by-step walkthroughs: Every stage is broken down clearly — exact materials, how to prepare your canvas, how to mix and apply paint, and what to do next.
- Sketching made simple: Katie shows how to sketch from a reference and, if you prefer, how to trace/transfer (projector or tracing paper) to nail proportions.
- Follow at your pace: Katie breaks down materials and techniques in a way that feels approachable, so you can build confidence without feeling overwhelmed.
- Acrylic-friendly: If you’re not ready for oils, Katie explains how to follow along in acrylics.
If you’re a more experienced artist:
You’ll dig into Katie’s advanced decisions and pro secrets, including:
- Anchor brushstrokes — placing the first sweeping marks that set rhythm for the whole composition.
- Light/dark & warm/cool balance — subtle temperature shifts that create depth and tension.
- Limited-palette mastery — why constraint delivers stronger harmony and more expressive colour.
- Oil layering for texture & flow — glazing vs. impasto so the surface carries the “wave.”
- Water & reflections — nuanced methods behind her luminous, kinetic water pieces.
- Intuitive composition — the order she moves around the canvas to keep energy alive.
- Turning “mistakes” into movement — editing mid-painting to add richness and complexity.
Whatever your level, you’ll finish with a clear process, practical techniques, and the confidence to bring more movement and emotion into your work.
No, it’s about learning the foundations of Wavism, and then shaping them into something that feels like you. It’s a movement to join, not copy.
It’s fully pre-recorded so you can watch and rewatch anytime, at your own pace.
Lifetime access. No time limits, no pressure.
Yes, all videos include English subtitles.
From the day you purchase, you have 30 days to experience the course. For whatever reason you decide it's not the right fit for you, you can opt for a 100 % refund.
If you’re not happy with the course, just let us know and we’ll refund your payment. Simply send an email to support@arte-way.com and we’ll confirm your refund. 
So you don’t have to make the final decision right now. Just sign up now to lock in this discount, see if you like the course, and then make your final decision.
A Rare Opportunity
Katie is a rising contemporary whose art has already been featured in Vogue and collected worldwide — and her career is only accelerating. She doesn’t offer one-on-one lessons or in-person workshops, and if she did, they’d be worth thousands.
This course is a rare chance to step inside her London studio, follow her process over her shoulder, and learn the exact techniques behind her paintings — available only through Arteway. By joining now, you’ll be among the very first to explore Wavism with the artist who created it, and you’ll have lifetime access to a method that is only just beginning.
Don’t miss this opportunity. Get access today while the discount is still available.
